What are the benefits of face serum? Why does your face need it?

What is face serum and why is it essential for your skin?
Serum has long been added to the beauty routine to complement the works of cleanser, toner and moisturizer. It plays a big part to rejuvenate the skin.
Many of you are probably wondering why we need to spend so much time applying many different types of skincare on our face. The answer is more than 90% of women have more than one skin concern. Therefore we need more than one skincare product to take care of our skin problems.
Some may be confused between face serum and moisturizer. In fact they actually have different functions. A serum contains high concentration of active ingredients which are able to penetrate the skin’s surface for optimum effectiveness. Serums address a variety of skin concerns whether it is dark spots, wrinkles or sagging skin, etc. With continuous use of serum, skin will appear healthy and beautiful.
The Differences between Serum and Moisturizer


Incredibly lightweight texture that delivers active ingredients

Serum targets specific skin concerns skinconcers whether it is dark spots, wrinkles, sagging skin, etc. It absorbs quickly into the skin. With the lightweight formulations, serum will penetrate deeply into the skin to deliver targeted active ingredients and does not leave the greasy feeling.

Serum is aimed to rejuvenate the skin. It is used after Aura Booster and before moisturizer.


The texture is thicker than serum. It comes in forms of gel, cream or lotion.

“Moisturizer hydrates the skin. It effectively prevents skin from drying out and keeps the skin feeling balanced and healthy.

It is used after serum.
Why is serum essential for the skincare routine?
We have been exposed to more and more external aggressors. It which truly affects our skin healthiness. Results are dullness, acnes, dark spots, wrinkles and sagging skin. Serum is absolutely essential to help solve these skin concerns. It will directly target the skin problem and deliver visibly positive results after using it for a certain period of time.
Good Serum is a Good Investment
Serum may seem costly when comparing between the size and the price, however it is worth an investment because of the noticeable positive result. The active ingredients are able to penetrate deeply into the skin to effectively target specific skin concerns. Skin will appear healthier and feel stronger. You will regain your ideal skin from using serum without having to invest in expensive treatments or surgery.
It takes time and effort to possess young and healthy looking skin. Incorporate serum in your beauty routine will help you achieve ideal health for the skin.

aviance ONE
Your Ideal Personalised Serum
Our skin needs different types of care on different days. Some day, skin may feel dry and need to be moisturized. Some day, it may look dull and need to be brightened and soothed. Aviance ONE Unique Mix & Match Solution is a personalised face serum which allows you to create your own skincare formulation to perfectly meet your skin’s need on each and every day. It delivers hydration, firmness and brightness in one set. This innovative skincare is designed and developed for those who want the best for themselves and their skin. This is the perfect addition for your skincare routine from Aviance.

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